Blog topic October 2011

I have mentioned the importance of color to cross-cultural web design at Six Points in Cross-Cultural Web Design. This blog gives details about how exactly color will affect consumer online behavior - what color for what industry, what color for what website function, what color for what gender, what color for what types of onlin shoppers, etc.

L2Thinktank recently published an infographic demonstrating status of top brands, non-Chinese brands, doing email marketing in China. Here's the message that might be helpful and suggestive for those international brands who want to find access into the Chinese market:

1. Emails are regularly used by as many as more than 65 percent of the Chinese population.