Brand entry to China

Submited on Fri, 10/21/2011, by davyin
in

 

L2Thinktank recently published an infographic demonstrating status of top brands, non-Chinese brands, doing email marketing in China. Here's the message that might be helpful and suggestive for those international brands who want to find access into the Chinese market:

 

1. Emails are regularly used by as many as more than 65 percent of the Chinese population.

 

2. Almost 70% brands provide email opt in while most of them do not take advantage of emails. Less than half of brands follow up with a welcome email. Seventeen percent send out the second email.

 

3. As few as 35% brands send out emails in Chinese language.

 

4. 46% Chinese consumers access email through mobiles while NONE of the top brands optimized their emails for smart phones.

 

5. Chinese consumers are more receptive to email marketing than people in other countries.

 

I have been considering blogging about email marketing and website mobile application (DAVYIN has experience in lexdex.davyin.com ). For any ideas please comment below.

davyin
Comments: 0

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Lines and paragraphs break automatically.
  • Internal paths in single or double quotes, written as "internal:node/99", for example, are replaced with the appropriate absolute URL or path. Paths to files in single or double quotes, written as "files:somefile.ext", for example, are replaced with the appropriate URL that can be used to download the file.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • You may post PHP code. You should include <?php ?> tags.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Each email address will be obfuscated in a human readable fashion or (if JavaScript is enabled) replaced with a spamproof clickable link.
  • Glossary terms will be automatically marked with links to their descriptions. If there are certain phrases or sections of text that should be excluded from glossary marking and linking, use the special markup, [no-glossary] ... [/no-glossary]. Additionally, these HTML elements will not be scanned: a, abbr, acronym, code, pre.
  • You may use [view:name=display=args] tags to display views.

More information about formatting options