SEO friendly Design
Too many people still believe visual aspect is the first thing to consider in web design. But what good is a website for if it can’t be found in search engines? No matter how beautiful, interactive or professional the design of your website can be, if it can’t be found in search engines it will be invisible.
What is a Search Engine friendly design ?
By optimizing your design for search engines, Davyin Internet Solutions helps you increase the visibility of your website and achieve higher levels of ranking on search engine natural result pages (SERPs). One of the components we exploit in search engine optimization (SEO) is called search engine friendly (sef) design and consists in making your site more user-friendly and easier to find in search engines.
Google and Yahoo! both provide guidelines on how to create content and format a HTML page to make their work easier and one thing is for sure: Flash doesn’t help.
But a site can still be made interactive by making elegant use of Javascript functions and Flash clips in order to be harmless to search engines. From a technical aspect, search engine friendly design mainly relies on a proper HTML/CSS Integration, compliance to W3C standards and the way your web page is organized.
How do we create Search Engine friendly designs ?
In order to achieve a search engine friendly design, at Davyin Internet Solutions we follow several technical rules and modify or build a design accordingly:
Tableless design
By avoiding the use of table in the layout of a web page, we build tableless designs that are not only easier to crawl for search engines but also lighter and faster to download in browsers. Use of table is limited to content where it applies according to search engines and W3C guidelines.
Images and links: ALT and TITLE tags
Link and image markup both provide valuable HTML attributes allowing relevant keywords to be presented to search engines on a web page. Usually rendered as tooltips in most browsers, the title and alt attributes contain information to guide visitors in a user friendly way. Since they are indexed by search engines, such as Google images, they offer an additional way to appear in search engine result pages (SERPs). We ensure that every link and image on your website has ALT and TITLE attributes correctly set with your keywords.
W3C compliance to standards
Websites designed in accordance to W3C standards benefit from many different aspects of the internet. It is a guarantee that the HTML/CSS code used is cleaner and easier to be crawled by search engines. Compliance to the W3C also brings more trust from search engines and brand recognition from visitors. HTML code is optimized for search engines to index keywords with more or less weight depending on the HTML markup which ensures crawlers have an accurate vision of the keywords on a webpage.
Page headers
Page titles and metas tags are often ignored or disregarded as being useless to search engine optimization (SEO). However, by making use of clear page titles and useful meta descriptions, a website becomes more user friendly and therefore drives more traffic. We ensure the titles and meta tags of every page on a website are set correctly with keywords carefully selected to provide a better control over clickthroughs on search engine result pages.
Davyin Internet Solutions offers web design and consulting services based on the Open Source framework, Drupal, which provides a perfect architecture to build clean, search engine friendly designs and achieve sustainable ranking in search engines’ natural indexes. For a corporate or multilingual website rather little customization of the web design is necessary in order to achieve good SEO results. In larger projects such as streaming platforms or social networks, search engine optimization becomes a critical factor for success and we initially design page templates to be completely search engine friendly.
Combining a user friendly design with search engine friendly urls, automatic sitemap and submissions to major directories, surely gives a trememdous boost to start with the launch of a website.
We have worked on a wide variety of projects and some of our awards winning web designs have proved to be higly search engine friendly. We believe in making beautiful, professional, web designs, browsed by people and visible to search engines.
