Consulting & Training

Marketing Research

Marketing is often defined as providing products and services that help satisfy the needs of a particular market. To find out what the market's needs are marketers must learn as much as they can about their customers. In fact, marketers have an insatiable desire to find out more and more about who they sell to. So much so that it has created an enormous marketing research industry that supports the need for more information.


User Experience Analysis

The term "user experience" refers to a concept that places the end-user at the focal point of design and development efforts, as opposed to the system, its applications or its aesthetic value alone. It's based on the general concept of user-centered design.
The user experience is primarily made up of a four factors:
• Branding
• Usability
• Functionality
• Content
Independently, none of these factors makes for a positive user experience; however, taken together, these factors constitute the main ingredients for a website's success.


Website Analysis

Can your website actually benefit from the Internet ?

Website Analysis focuses on helping webmasters and site owners understand the importance of website characteristics and quality of information, through a professional evaluation and rating. The conversion of visitors into customers must be a primary goal for all web based businesses. How ?


Commercial and non-profit successful websites usually have these things in common:

  • Usefulness of information
  • Ease of surfing on the site
  • Quick response time
  • Excellent product information flow
  • Readability and originality
  • Friendly layout
  • Good listings on major search engines


You should also pay close attention to your website's traffic analysis package, to measure the effectiveness of your online business. To maximize your success, develop a clear Internet strategy - the goals of your website. Your success criteria should also include the presentation elements, the right graphics format and the text.


The web can be a better place to surf and do business !